Where is all the Hype of the Online Marketing Industry coming from?

There is a massive discrepancy between the amount of advertising dollars going into Online Marketing and the amount of time people are spending consuming the medium. What kills me these days is watching TV and getting offensively advertised to. The key thing here is that the balance between the number of ads the TV stations can show to not piss their viewers off is so much lower than it used to be. Why is that? Its because we can now get the content for free online as opposed to putting up with the advertising. I wrote a post before about the brilliance of Myspace and how it has balanced the amount of advertising it shows compared with the value the users are getting. Its brilliant.

Checkout this discrepancy.

Where is the growth in Online Marketing going to come from?

Its coming from marketers talking to the audience which isnt getting blasted from advertising already.