Here are the 4 things to look for when choosing your email marketing provider:
- Deliverability – Campaign master have a team of whitelist experts brokering deals for your emails with ISP’s to ensure that they don’t get blocked by SPAM guards. A lot of email marketing providers have a certain deliverability rate but don’t have a team of people who ensure that the ISP’s accept your emails. This is the main reason why I choose Campaign Master
- Ease of use – If the program isn’t easy to use don’t bother. I have heard of some of our clients spending over 4 hours on a mailout because the system was so cumbersome.
- Reporting – I like graphs and click through numbers. I know you can do lots of fancy analysis but I just prefer getting an indication of whats happening not so much a definitive answer. I just don’t think you can expect a single emailout to tell you everything there is to know about your customers. It takes time you need to learn from each activity 1 small thing and slowly build the knowledge up until, like Michael Kiely says, you can walk into a crowd of people and you can walk up and talk to the people who are your customer.
- Cost – When it comes to cost I think about what and how many I am delivering and choose a provider to match. If you are just sending a text email go the cheapest you can get, but if you are sending an HTML (multipart – text and HTML wrapped together which “degrades gracefully” depending on the email viewing software the user has) I would use a more sophisticated program like Campaign Master.
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