Im not sure if everyone has seen the Queensland holidays ads? I like them. Like I just get that feeling and I like it.
http://www.queenslandholidays.com.au/destinations/gold-coast/
Just listen to that music. The imagery makes me feel alive. Its aspirational. Its ... well just perfect for travel and The gold coast.
I think this client has struck upon something !
Congratulations Queensland tourism. I'm not congratulating the agency because that is up to the client to do. The agency is there to make the client famous and the client needs to thank the agency for this. All the marketers should also be congratulated as they have done very well.
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