It all started when one of my mates, Dylan, began http://needstobeglassed.blogspot.com/. Though quite aggressive in its content, this blog has slowly built up a following of over 1,000 visitors per day.
Dylan and his blog contributors have similar types of humor. They have created a huge following by attracting those with the same humor. “Birds of a feather flock together,” as they say.
This concept was also explained to me by guru marketer, Michael Kiely, using his “Theory of Marketing”. Essentially, he says, each person resonates at a particular note, just like a tuning fork. As they resonate, they naturally attract others who also resonate at that note. The same thing happens when you bring a tuning fork which is resonating, really close to another that is not. The fork that isn’t resonating starts to, because they are on the same wavelength.
Customers are similarly attracted to companies; the company just naturally resonates with them. Look at all the Harley Davidson riders. Look how the customers and company resonate together. Some people prefer Google compared to Yahoo! search engine because it resonates with them.
The key here is to understand what your note is and resonate it through different channels that makes your note sound good. E.g. Google’s corporate blogger, Matt Cutts, is the perfect channel for Google, as their customers are online and the anonymity rings their bell. What is your customers note?
After seeing this phenomenon take place I decided that Freestyle Media clients must have a note, I must have a note and Freestyle Media must have a note. So I launched www.onlinemarketingsydney.com.au (Freestyle Media’s official blog). It is designed for corporate online marketers looking for new ideas and a channel to share ideas and build their profile.
Angela Schuster, Online Marketing Manager at www.prognosis.com has been the first contributor to the blog with a superb article about enewsletter frequency.
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I look forward to seeing you online. Maybe we can make some music together – your tuning fork and mine.
Cheers,
Fred
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