Vote for Weet-bix as your favourite trademark

Our client Sanitarium Weet-bix is currently entered into a competition for favourite trademark. Give them a vote and get your mates to aswell!

“I think just about every Australian kid has grown up on Weet-Bix,” says George Gregan. “It’s certainly embedded in our culture and is instantly recognisable as a great Australian product.” Sanitarium’s original wheat biscuit, Granose, was marketed in Australia and New Zealand during the 1900s, not only as a breakfast cereal but also as an alternative to bread. During the 1920s, Sanitarium faced a challenge to Granose from a new flake biscuit called Weet-Bix, which was produced by a company called Grain Products. In 1930, Sanitarium acquired Grain Products and made Weet-Bix on its own. >> Vote