Yes, Its 1:13am! But I have to tell you something important.

If you have subscribed to this blog and have committed to this blog then disregards what I am about to say.

1. Do You Know how you can use online marketing?

Have you checked recently how many people go online vs go and check their mailbox. If not. Here are some stats for you.



2. Welcome to online marketing. I have bad news for you. People have already been where you have been and you need a serious crash course to catch up.

3. Don't worry. What you learnt offline can be applied online. If you have something of value people are going to check you out. If not. Try again.

4. By the way the online marketing dream is dying. Yes! People are crouding every single internet marketing niche. No more sending out random spam letters to people hoping 0.01% of people will respond. 6 other companies in your exact niche are about to do it. Hey, I am being extreme and there are still some niches open, but take some action, stop ignoring online marketing.

5. If you have need help call 02 9818 7300. Ask for Fred Schebesta.

Looking for some ADMA Forum slides?

Download 5 ways to supercharge your online marketing.

FREE Petrol!

The Most Compelling Headlines on the Internet

Yes! No gimmicks, No tricks just Free petrol! Our newest campaign with NRMA Motoring is to give away $25,000 worth of petrol and you get a free weekly email for the cheapest petrol prices in your area.

This is awesome http://nrma.campaign.com.au !

There are only 3 other headlines that could grab more attention than that. I have been reading Michael Kielys post about creating headlines and copywriting. I consider Michael Kiely to be the god of copywriting for direct marketing and kneel at his feet of wisdom.

3 Headlines to top FREE Petrol

1. Free Beer - I think I would do quite a few things for a free beer. I would fill in a 10 page survey just for a free beer.
2. Free Sex - This headline grabs peoples attention by the balls! Literally.
3. Free Money - This is a classic John Caples Headline.
   

Website Template for Search Engine Optimisation

Maximising SEO and Usability on your website

Thank you to everyone who attended my talk at Search Engine Bootcamp! It was super to be with such an engaging audience, I hope everyones palms read good futures!

Website Template to maximise search engine rankings

As promised here is the website template for maximising search engine rankings.

7 Secrets to make your Online Copy Sizzle!

Online Copy secrets shared by Online Guru Copywriter

Want more conversions on your site? Fix your copy! I have interviewed Jon Maxim to help you sizzle your copy to get a better response rate. Jon is a guru copywriter and teaches for ADMA strategy and copy courses.

Here are some of the things you will learn:

1. How to deal with the online medium?
2. Where do you start? _un__ion?
3. How do you get to the point faster, given its online?
4. What tactic should you employ so that everyone understands what you are trying to tell them?
5. What about grammar in the online space? What is so special about “Eats roots and leaves”?
6. How can you improve your copy over time?
7. What increases email readership?
8. BONUS!! Listen to find out!

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Should you optimise your META tags for your SEO?

I get asked at every single SEO conference or talk I do whether or not you should optimise your META tags. Firstly here is my answer:

Title tag <title> - Definately. Probably the most important factor in your SEO

META Description and Keywords tags <meta> - Yes. My reason for this is that although it may not be the most important tag right now it is still a fundamental tag which Google may use more in the future. Below is Matt Cutts (Head of SPAM at Google) view on this.

Matt Cutts on Toolbar Data » Online Marketing Blog: "Let’s take the example in a different context. Meta tags got a bad rap in the early days of search engines because a few people abused them heavily. As a result Google doesn’t use meta tags much in ranking documents. But I’ve learned not to say “We would never use meta tags” because it’s not wise to preclude using any particular signal; in the future, someone might work out a way to use that signal.

So I’m not going to say definitively that Google doesn’t/won’t use toolbar data (or other signals) in ranking. I think what you were picking up on was my long list of “cons” in data like that."

What is the secret to online marketing when technology changes come so fast?

Is Your Online Marketing Becoming Obsolete?

Have you seen Microsoft Surface? If not spend 1 minute and be wowed by their video demonstrations.

Microsoft Surface Videos

So where does that leave your online marketing? Should you start researching how you are going to market to this new platform? Is your online marketing obsolete? Where does it fit in your online marketing strategy? I would suggest leave it the same place it was before. With new technologies and new ideas they are fantastic but unfortunately no one uses them except the innovators and pioneers. So many new and amazing technologies never make it to the mainstream. E.g. electronic Books, Electronic newspapers, ePens etc.. Surface is another media. Its a publicity thing right now for Microsoft to get back into the headlines. Its not mainstream yet. No one is using it. How many people in Australia have an iPhone from Apple? 10? There are only 10,000 people using Second Life in Australia.

Some products make it through to the mainstream like iPods, Personal computers, Mobile phones, pagers etc.. and then you need to think about how that effects your online marketing. My rule of thumb is this, If the taxi drivers are talking about it then its mainstream and you need to worry about it. Otherwise ohh and ahh about it but wait 2 more years. Right now I would suggest to you that you need to get your online marketing happening because the taxi drivers know how to go on the internet now!

6 Places You Are Losing Your Web Visitor

Stop Losing Your Customers from the 6 Most Common Conversion Spots in Your Sales Process

The first time I ever tried to buy my television online I stoppped and just went to another website. I was super keen on the television but I just physically couldn't figure out how to buy from the site. I won't mention there name.. ;-)

I did a presentation on the 6 ways you are losing sales on your website right now at eTail world and I have printed the slides up for your viewing.

Download your copy of the slides to improve your conversion rate

Supercharge Your Online Marketing Conversion.pdf