Tuesday, June 26, 2007

FREE Petrol!


The Most Compelling Headlines on the Internet

Yes! No gimmicks, No tricks just Free petrol! Our newest campaign with NRMA Motoring is to give away $25,000 worth of petrol and you get a free weekly email for the cheapest petrol prices in your area.

This is awesome http://nrma.campaign.com.au !

There are only 3 other headlines that could grab more attention than that. I have been reading Michael Kielys post about creating headlines and copywriting. I consider Michael Kiely to be the god of copywriting for direct marketing and kneel at his feet of wisdom.

3 Headlines to top FREE Petrol

  1. Free Beer - I think I would do quite a few things for a free beer. I would fill in a 10 page survey just for a free beer.
  2. Free Sex - This headline grabs peoples attention by the balls! Literally.
  3. Free Money - This is a classic John Caples Headline.

No comments: