I have decided to give my blog a bit of meaningful credit and try and get my blog into the search engines and start getting some traffic to it.
Pagerank = zero/10
Right now my blog has zero pagerank with Google. This means that not many people are linking to it and Google doesnt consider it a valuable website. I need to rectify this. The way I am going to do this is by getting websites with pagerank to link to my blog. I have requested a link be created from the Freestyle Media (PR 5) website to my blog. I am keen to put this link in the sitemap page of the Freestyle Media website.
Last 25 words
The last 25 words of content need to contain you keyword. I have added a footer paragraph today which contains the keywords "Online marketing sydney". Lets see how that performs. I have also added a link back to the homepage in the footer.
Most of my techniques and ideas are either self developed or I have learnt them from the USA. We will track this performance with the engines and see how we go?
Next
Search engine changes to blog #2
Search engine optimisation changes #3
Sunday, March 12, 2006
Friday, March 10, 2006
Google vs Microsoft
Lets face reality. Google probably wrote its word documents on Microsoft. It probably opens up Microsoft every morning on most of its PC's. In the big technology swinging Silicon Valley right now I think everyone is kidding itself if it doesnt realise that Google is trying to take over every single piece of Microsofts turf.
Google just purchased writely, a word processing program built into browsers. The only differences are its online, you can post to your blog (do I here Blogger), you can share docs 10 times easier and its got that vanilla feeling WYSIWIG interface like Word.
Why in the worl would Google not envy the monolith of the Vally and try to systematically replace Microsoft with a good old Google?
My bet is... They are!
Google just purchased writely, a word processing program built into browsers. The only differences are its online, you can post to your blog (do I here Blogger), you can share docs 10 times easier and its got that vanilla feeling WYSIWIG interface like Word.
Why in the worl would Google not envy the monolith of the Vally and try to systematically replace Microsoft with a good old Google?
My bet is... They are!
Thursday, March 9, 2006
New website launch
Launching a new website is a process which I can assure you I have been through many times and can go really well and also really badly.
Here are my top 3 things to watch out for:
1. No errors - When you launch your new website ensure that there arent any errors. I know you have been looking at this site for 3 months now, and you hate it. You loved it when you saw the first designs. You showed other people and they loved it. But you began to grow apart from each other and now it has descended into a relationship of hate. But you have to be the bigger person in this relationship with your website.
2. Tell people about the website - email your best customers and tell them. "We have created new website to better service you and help you. I like it when companies redo their websites. I find the new ones are better. I like seeing how the company has thought about their business and their clients and what is important to them and how they have solved this problem. I am an online marketer so I might see it a bit differently to most people. A normal customer will go, "WOW, its new its new! What do you have for me? What are you going to give me? I want more and I want it because its NEW!" Free download, Free voucher .. whatever. Give them something. Rehash an old offer and jam in on the homepage. It will seem brand new to them!
3. Commence promoting the website and tracking - Immediately after you have launched your new website commence the process of promoting it. You need to start "Returning" your investment. You need traffic, hits, people. You need sales, leads or bookings. My suggestion and pardon my flagrant self promotion is to pick up the telephone and call 02 9818 7300 and speak to Fred Schebesta or just email me to get some professional advice. Corporate companies need to be professional in their websites and also in their online marketing. I would write a brief and go to an agency and say "Hey, we just dropped $100,000 with you to build this site. How are we going to get some traffic." They should come back to you with some ideas. My advice is to ensure that any promotion is focused around search engine marketing, email marketing and other online media. I suggest you start with the cheapest online media and move your way up.
Tracking is all about hits, clicks and camefroms. Your level of analytics depends on budget. Most of the corporate clients will use some form of tracking system over the top of the website statistics program. I suggest this:
http://www.pmigroup.com.au/Default.asp
Its always a big thing when we launch a new website and I think this one is a pearler.
Here are my top 3 things to watch out for:
1. No errors - When you launch your new website ensure that there arent any errors. I know you have been looking at this site for 3 months now, and you hate it. You loved it when you saw the first designs. You showed other people and they loved it. But you began to grow apart from each other and now it has descended into a relationship of hate. But you have to be the bigger person in this relationship with your website.
- Check that EVERY SINGLE link works.
- No Spelling mistakes
- Every image comes up
- All pages load correctly in internet explorer
- No pages are missing.
2. Tell people about the website - email your best customers and tell them. "We have created new website to better service you and help you
3. Commence promoting the website and tracking - Immediately after you have launched your new website commence the process of promoting it. You need to start "Returning" your investment. You need traffic, hits, people. You need sales, leads or bookings. My suggestion and pardon my flagrant self promotion is to pick up the telephone and call 02 9818 7300 and speak to Fred Schebesta or just email me to get some professional advice. Corporate companies need to be professional in their websites and also in their online marketing. I would write a brief and go to an agency and say "Hey, we just dropped $100,000 with you to build this site. How are we going to get some traffic." They should come back to you with some ideas. My advice is to ensure that any promotion is focused around search engine marketing, email marketing and other online media. I suggest you start with the cheapest online media and move your way up.
Tracking is all about hits, clicks and camefroms. Your level of analytics depends on budget. Most of the corporate clients will use some form of tracking system over the top of the website statistics program. I suggest this:
- Use your website statistics program for basic stats. Unique visits (The number of unique people who come to your website.), referrals (Where did the users come from before they went to your website. I like this one because you get some good info about which search engines are working well for you. Also which other websites links are working well.), page impressions (The number of pages that were displayed. This is very important if you are looking to sell advertising space. Since you will sell these impressions individually.)
- Use a specialised analytics tool for campaign tracking like SEM or SEO. If you are a big ecommerce company then you will need to use an analytics tool for everything you do.
http://www.pmigroup.com.au/Default.asp
Its always a big thing when we launch a new website and I think this one is a pearler.
Thursday, March 2, 2006
Brand vs Search ROUND 1
This is going to be an ongoing debate and saga between brand vs search.
I have noticed more and more a great divide and saga developing between search engine marketers and brand managers. Each person has a valid concern and a worthy challenge although sometimes their suggestions conflict.
Search engine marketers objectives
1. Get to the top of the major search engines
2. Drive as much traffic as possible from the search engines
3. Modify the company website to be as search engine visible as possible.
Brand Managers objectives
1. Build and promote the brand.
2. Mantain the integrity of the brand
3. Use the brand awareness in peoples minds to influence purchasing decisions at time of purchase.
4. Modify the company website to promote the brand and stay within the brand message.
Conflict 1. Homepage Title and content
A search engine marketer wants to populate the title and homepage of a company website with keywords that they are targetting to improve page relevance. A brand manager wants all the copy on the homepage to be within the brand guidelines and promote the brand personality.
The conflict occurs in that the copy that a search marketer would use is not going to read aswell as if it wasnt search engine marketed. That a particular word or keyword appears over and over doesnt do your page much good. On the other hand if there is no search marketing of the homepage copy the site will not rank aswell in the engines and the brand will not be promoted as much.
I have noticed more and more a great divide and saga developing between search engine marketers and brand managers. Each person has a valid concern and a worthy challenge although sometimes their suggestions conflict.
Search engine marketers objectives
1. Get to the top of the major search engines
2. Drive as much traffic as possible from the search engines
3. Modify the company website to be as search engine visible as possible.
Brand Managers objectives
1. Build and promote the brand.
2. Mantain the integrity of the brand
3. Use the brand awareness in peoples minds to influence purchasing decisions at time of purchase.
4. Modify the company website to promote the brand and stay within the brand message.
Conflict 1. Homepage Title and content
A search engine marketer wants to populate the title and homepage of a company website with keywords that they are targetting to improve page relevance. A brand manager wants all the copy on the homepage to be within the brand guidelines and promote the brand personality.
The conflict occurs in that the copy that a search marketer would use is not going to read aswell as if it wasnt search engine marketed. That a particular word or keyword appears over and over doesnt do your page much good. On the other hand if there is no search marketing of the homepage copy the site will not rank aswell in the engines and the brand will not be promoted as much.
Wednesday, March 1, 2006
Forgive me world for I have marketed.
http://www.youtube.com/watch?v=VAGr3mVVUwE&search=microsoft%20ipod
This clip rocked me a bit. Sometimes I feel this over marketed way. We produce these things and dont really think about what the end result is.
I really really appreciate how hard it would have been for Apple to roll out that packaging. Its clean simple and stands out in this marketing infested product category.
My respeck goes out to da peeps over at Apple. Having said that I am typing on a Microsoft platform, using internet explorer and I was sent this clip from outlook.
This clip rocked me a bit. Sometimes I feel this over marketed way. We produce these things and dont really think about what the end result is.
I really really appreciate how hard it would have been for Apple to roll out that packaging. Its clean simple and stands out in this marketing infested product category.
My respeck goes out to da peeps over at Apple. Having said that I am typing on a Microsoft platform, using internet explorer and I was sent this clip from outlook.
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