http://www.youtube.com/watch?v=VAGr3mVVUwE&search=microsoft%20ipod
This clip rocked me a bit. Sometimes I feel this over marketed way. We produce these things and dont really think about what the end result is.
I really really appreciate how hard it would have been for Apple to roll out that packaging. Its clean simple and stands out in this marketing infested product category.
My respeck goes out to da peeps over at Apple. Having said that I am typing on a Microsoft platform, using internet explorer and I was sent this clip from outlook.
Wednesday, March 1, 2006
Tuesday, February 28, 2006
Viral campaign thats just a little doodle!
http://www.cock-a-doodle.co.uk
I really liked this viral and thought it will work really. The key with virals is to make it something that is just down right different and special. Games have been done but something like the one above is brilliant.
I really liked this viral and thought it will work really. The key with virals is to make it something that is just down right different and special. Games have been done but something like the one above is brilliant.
Monday, February 27, 2006
A great little webcast
http://sns.sanitarium.com.au/seminar/
Here is a webcast we just did. This was of a telephone conference that Sanitarium put on. I think this format works really well because it doubles the use of the content.
Here is a webcast we just did. This was of a telephone conference that Sanitarium put on. I think this format works really well because it doubles the use of the content.
Sunday, February 26, 2006
The Web’s most common questions, Question 1:
I’ve got my site registered with the Search Engines, what do I do now?
Ask the person at any business what’s one of the things they want to achieve with their online marketing strategy and without a doubt a lot will quickly shoot back ‘to get my site to the top of Google, over my competitors’.
Three important questions come to mind:
1) Why?
2) What?
3) How?
1) Why do I want to be top of Google?
The ‘Why’ is important – most people will answer ‘I want more business’ or ‘I want them to click-through to my site’.
Neither of these answers are wrong, but they could do with a bit of fleshing out.
Ask yourself some questions:
a) do I really know who my competitors are online?
b) do I know what keywords I should be targeting?
c) Do I know what consumers are searching for?
d) Is it important to be no.1 in the listngs, or is it OK to be in the first 5?
e) What other Search Engines should I be registering with, and which ones work well for my kind of business?
If you can answer these questions, you’re getting there. The next question is
2) What do I want them to do once they get to my Web site and/or landing page?
Do you want them to:
a) Buy something
b) Contact your sales team by email, phone, or via an online form?
c) Trade information (a report, free consultancy) for the opportunity to talk to someone again
3) How?
So how are you going to go about it?
‘natural search’,
‘ paid search’
‘search engine marketing’
‘search engine optimisation’
‘Link strategy’
‘Keyword density’
All of these are factors in being successful with your Search Engine Strategy, and it is important to understand the principles, so that you know what you’re buying.
The best answer we can give is – ask an expert to do it for you.
Ask Fred!
Ask the person at any business what’s one of the things they want to achieve with their online marketing strategy and without a doubt a lot will quickly shoot back ‘to get my site to the top of Google, over my competitors’.
Three important questions come to mind:
1) Why?
2) What?
3) How?
1) Why do I want to be top of Google?
The ‘Why’ is important – most people will answer ‘I want more business’ or ‘I want them to click-through to my site’.
Neither of these answers are wrong, but they could do with a bit of fleshing out.
Ask yourself some questions:
a) do I really know who my competitors are online?
b) do I know what keywords I should be targeting?
c) Do I know what consumers are searching for?
d) Is it important to be no.1 in the listngs, or is it OK to be in the first 5?
e) What other Search Engines should I be registering with, and which ones work well for my kind of business?
If you can answer these questions, you’re getting there. The next question is
2) What do I want them to do once they get to my Web site and/or landing page?
Do you want them to:
a) Buy something
b) Contact your sales team by email, phone, or via an online form?
c) Trade information (a report, free consultancy) for the opportunity to talk to someone again
3) How?
So how are you going to go about it?
‘natural search’,
‘ paid search’
‘search engine marketing’
‘search engine optimisation’
‘Link strategy’
‘Keyword density’
All of these are factors in being successful with your Search Engine Strategy, and it is important to understand the principles, so that you know what you’re buying.
The best answer we can give is – ask an expert to do it for you.
Ask Fred!
Thursday, February 23, 2006
Pagerank alert!
Tripple J's website has a thumping page rank of 7/10!!
http://www.abc.net.au/triplej/default.htm
And the ABC 8/10!!!
http://www.abc.net.au/
http://www.abc.net.au/triplej/default.htm
And the ABC 8/10!!!
http://www.abc.net.au/
Wednesday, February 22, 2006
Internet Marketing Angel
Internet marketers like myself have gotten a bad reputation from people abusing the system. Like call centres, telephone marketers, mail bombers, lawyers and advertising guys in general! Internet marketers have gotten this reputation very unfairly. Like most professions there are the couple that stir the mixing pot and ruin the mix. Recently the Australian Advertising Federation is trying to clean up the poor perception of people in advertising and I was thinking how could internet marketers clean up their backyard?
Here are my 3 ways internet marketers get a bit dodgy and cause a bad name for us IMs:
1. Abuse databases - Using a database that hasnt been checked or updated in a long time causes grief. Client "We found this database with all these email addresses in it from 2003, I put a couple of other email addresses I have collected along the way aswell. Can we email our newsletter out to it, aswell?". Bad internet marketer "Hey the more the merrier!" Good internet marketer "Probably best to email them to see if they are still keen to hear from you."
2. POP UP - I know that Australian (Canadian) made a mint from popups. But I hate that stuff. And I know every else does too. Its annoying. Its frustrating. It just makes you want to hunt down the little x button. Hey people click on it. But thats because you cant find the button to close it down.
3. Websites with nothing but Google ads on them - These websites annoy me. They are offensive. Its like walking into a movie theatre and just watching advertisements. I know the affiliate marketers love to do this stuff. But at least spend a little more time and put some relevant content on there. Give me a little bit of value to watch your ad.
So from one internet marketer to another, please help us.
Lovingly always,
Your internet marketing angel
Here are my 3 ways internet marketers get a bit dodgy and cause a bad name for us IMs:
1. Abuse databases - Using a database that hasnt been checked or updated in a long time causes grief. Client "We found this database with all these email addresses in it from 2003, I put a couple of other email addresses I have collected along the way aswell. Can we email our newsletter out to it, aswell?". Bad internet marketer "Hey the more the merrier!" Good internet marketer "Probably best to email them to see if they are still keen to hear from you."
2. POP UP - I know that Australian (Canadian) made a mint from popups. But I hate that stuff. And I know every else does too. Its annoying. Its frustrating. It just makes you want to hunt down the little x button. Hey people click on it. But thats because you cant find the button to close it down.
3. Websites with nothing but Google ads on them - These websites annoy me. They are offensive. Its like walking into a movie theatre and just watching advertisements. I know the affiliate marketers love to do this stuff. But at least spend a little more time and put some relevant content on there. Give me a little bit of value to watch your ad.
So from one internet marketer to another, please help us.
Lovingly always,
Your internet marketing angel
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