Too aggressive

I have a phrase that I use when I want to describe something as a little over the top and a little bit challenging to people. Generally if you are doing something and you are described as too aggressive its a good thing.

Examples:

• If you found a way to send out 1,000,000 emails for the same price as sending 100, thats too aggressive.
• Americans are too aggressive when they do sales pitches.
• Time Life daytime "old music" repackaged up and sold as classics is too aggressive with the words they use to describe the product.
  
• If someone cuts in the line at the bank when you wanted to bank a cheque just because they didn't consider you, that's too aggressive.
• For girls they would prefer to be described as being assertive as opposed to aggressive.
  
• If you go to someones house and do something a little offensive, like spill something on their couch that they just bought, that's too aggressive.
  

You get the idea.

Let me tell you now whats too aggressive in online marketing.

Spending more money on your PPC than on your SEO is too aggressive.

Investing in SEO is like putting money into a savings account. Sure the interest is small at first, but if you get enough cash in there, you can pull in some serious dollars.

Just investing in PPC is like spending all of your pay cheque and not saving a single cent. (too aggressive)

My advice, get the SEO book. Aaron Wall is a golden SEO'r who can actually write down the techniques. I knew SEO and I bought it because I wanted more traffic. I got it, read it and now dominate. Buy it, read it over time, implement the techniques and save $10,000 in SEO fees that some consultant will charge you.

It will help you generate new ideas for campaigns, build a robost SEO site, fix problems with your rankings to get more traffic and actually help you understand technical things that most of us don't get.

P.S. The ADMA Forum campaign at present is too aggressive. Sex sells, but I don't want to pick that thing up at work, what are my colleagues going to think? I reckon a simple up the centre, "ADMA Forum, Make your DM pull better, June 25 - 27th 2008, Sydney Convention Centre. Register Now" would work better. The die hards will already go, they just need to know when it is. Spare me your creative mumbo jumbo just give me a simple benefit with some golden copy for this one, the authority is al.

Rob Edwards, if your reading this, invite me to speak and I will help you get some more bums on seats.

Online Marketing Traffic Formula Fred Schebesta

This presentation will help you get new traffic to your website.

Its all aboutYou - Done well!

This Advertisement Just Rocks

View now

If Gen Y are all about me me me. Then this ad delivers it! Made me want to get out there and kick some ass!

Getting Married

I will be away for 2 weeks getting married.

For more details see www.JessicaAndFred.com

I will return with new and invigorating ideas to supercharge your online marketing.

Bring the Love Back

"Coupons, you want coupons don't you!"

Are you Struggling to Write your Online Marketing Business plan?

Breaking through Online Marketing Business Plan Block

When I started my business everything I read, everyone I spoke to and my own logic told me that I needed to write a business plan. But I always struggled to write one. I never knew why until 5 years on, when I can look back with a bit of perspective. Sure the time was always hard to find although I would find the time and just start writing. I realise now that the real problem was because I didn’t really understand how a business worked nor how it grew, I lacked experience. I honestly didn’t know what to plan for.

After all my experiences with building and continuing to grow Freestyle Media, I feel I could easily write a business plan for a new business. I could probably estimate expenses and predict revenues quite easily. I have learnt that I won’t be able to predict to 1 decimal place since business is dynamic and things change. I have learnt that businesses grow slowly to be sustainable and they tend to grow at the speed of experience the people running it have.

Throughout my journeys the way in which I learnt what to plan for in the business was through asking other people who had already been down the path. I also hired more experienced people to guide me and give me insights as to what to consider.

Is your 2008 online marketing plan like your business plan tough to write? Do you feel you need some more experience? Online marketing experience is rare to find although easily learnt.


4 Tips to Quickly Build Your Online Marketing Experience

1. Read voraciously – Consume books, videos, dvds, articles and whitepapers to fuel your hunger for knowledge. Normally, you will take out 3 or 4 things from each piece of material. Most of it is usually filled with filler or things you already knew. Read it quickly and skip over areas that you feel are not valuable. Because you have so much information to read try and be conscious of how fast you are reading and try and speed it up.
2. Test your new knowledge – Create experiments and little websites, emails, buy small amounts of paid search engine marketing or tinker with a current website. Your experience will grow in the mistakes and wins that you get from these and your real experiments. Copy a competitor's tinkerings and create a similar experiment to learn from what they have done.
3. Talk to people in a similar situation – Other people in other niches will have brilliant ways of solving problems that you experience right now. Sometimes they can illuminate a long way down a knowledge path. For example, how do they use analytics and what program have they put in place to manage and maintain it.
4. Go to events – The difficultly with just reading is its 1 way learning its not 2 way, where you can ask questions and immediately solve that little problem in your mind. After you read things on your own you tend to build up a series of learnings but also a whole knew series of other questions. If you can solve those then and there on the spot that is when you get speed learning.
   

If you want to help points 1, 3 and 4 perhaps consider my online marketing seminar “Online Traffic Power” on the 28th of February. Meet other marketers in your position, share experiences and ideas and most of all improve your online marketing knowledge to gain more traffic and leads from your website.

Website Traffic Problems Solved!

Has your website traffic hit a plateau?

Let me tell you the story of how websites get built. You get all excited, you burst out of the starting blocks because finally you have decided to build a new website! Your team buys into the project, everyone is pitching in to get this project live. You are so happy and relieved at the same time that it goes live. You tell everyone about it – ‘go take a look at it’. It’s new! It’s sparkling! It’s marketing your business!

Normally at this point you check your website stats and you see a good progression of increased visitors! It’s great news! But as the first visitors to the site leave and the developers stop testing it, you notice your website hits a stage I call, Buy Out. Six weeks pass and nothing has changed on the website. The news section is now not news at all, its old content. People start buying out of the project and the website project loses its shine because you start to realise that you need to maintain it and send new people to it. Essentially, people start buying out of the project. The website is tiring, it’s boring and no one wants to be involved anymore. Now it’s not marketing your business and you have a website traffic problem.

How to solve your traffic problem

Increasing traffic is a sign of a traffic problem solved.

Above is what you want to see with your website traffic. Movement, up or down, preferably up is best. The reason why movement in your traffic is so important is because it is a sign that there is activity. The website is doing something.

4 ways quick ways to increase your traffic

1. Write new content – Add some new content about some recent news, a review of a latest trend or even review the content and add to some of your services pages. This will give Google some new content food to eat and hopefully give you another chance to get more traffic.
2. Start search engine marketing – Get yourself on Google and run a little test of Google adwords. (Free guide at www.StartSearchMarketing.com.au) If you want to take it to another level hire a search engine marketer and do an audit of your website.
3. Send an email – Sending an email to your database with links back to new content on your website will get you instant traffic. People in your database already know who you are and have already shown interest in what you have to offer. Give them another reason to come back and you will see an increase in traffic.
4. Audit where you promote your website – make sure your website address is listed at every promotional opportunity such as :
   • Business card
   • Email signature
   • Print advertisements
   • Business shirts
   • Promo cars
   • Brochures
   • Blog comments
   • Proposals
   • Whitepapers
   • TV ads
   • Signatures in forums
   • Facebook profile
   • And every single other interaction you have with the web
   
5. Bonus Tip! – Swap databases with a partner and promote your content in their newsletter. If you are a florist partner with a wedding planning company and include a little snippet promoting your article on “How to choose the perfect wedding flowers for your wedding?”
   

If you need some more help putting together your online traffic plan you might be interested in our up coming workshop “Online Traffic Power”. Explode your websites traffic with this quick 3 hour workshop and get hands on advice from the expert - Fred Schebesta..
Learn how to send traffic to your website at Fred Schebesta's Workshop - Hurry only 5 places remaining!