Tuesday, August 21, 2007

New Online Marketing Facilities

How can you leverage Freestyle Media's New Online Marketing Facility?

Freestyle Media have moved office together with the other Q Ltd companies. Our new address is

4 - 16 Yurong Street, Darlinghurst

4 ways to leverage the New Online Marketing Facility for your campaigns

1. Better turnaround times for campaign production - With Freestyle Media integrated with its media providers campaigns can be turned around faster for you as we are 7 metres away from the media sources and trafficers of banner ads.

2. Your Campaigns are More integrated campaigns - If you want to get Online and mobile integrated together Freestyle now works together with Axis Media to deliver integrated mobile campaigns.

3. Better search engine rankings for your website - Freestyle Media and First-Rate are now in the same office and can share their search engine knowledge thus improving your results. Search engine knowledge is rare and so the sharing of these treasures will produce better results for your campaigns.

4. Bigger team working on your business - Freestyle is now offering more service with new additions to its staff and partnerships with the other Q companies.

If you want to tour our online marketing facility call Fred Schebesta on 9818 7300.



Freestyle Launches New website for Virgin Broadband

Freestyle Media launched the new Virgin Broadband site last week.

Monday, August 13, 2007

How To Handle Rapid Google Indexing

Last week I was reading Matt Cutts Blog and saw his report that:
The Google crawl/indexing team has continued working hard, and several people have noticed Google's index getting fresher and fresher. Now some documents can show up in minutes instead of hours or days.

The day after that I published a product review on one of my blogs before lunch. After eating I Googled for the product name and was completely blown away to find that my new page was in the top 5 results with the words updated 36 min ago next to it.

Most people are used to waiting several days if not weeks for new pages on their website to appear in search engines and this can lead to complacency about checking spelling, grammar and broken links before publishing a new page.

With Google now indexing some sites literally within minutes the key message to take away is Quality Control. Get someone to read your page text and click through all the links before publishing

Thursday, August 2, 2007

Surviving a Surge of Popularity

How would you feel if your website wasn't accessible for a whole day?

Does the thought of that happening make you kind of sick in the stomach?

Well this is exactly what happened to a site I visit regularly (we'll let them be anonymous to avoid embarrassment).

One evening their site got linked to by a major overseas newspaper and the incoming traffic all through the Australian night was 10x normal … until the site crashed under great stress … and took 24 hours to replicate and bring back up again on a different server.

Prevent this happening to you:

  • Get your site optimized by a specialist internet marketing company – the techniques to make a website user and search engine friendly also make sure that is fast and efficient

  • Make sure your web host can handle sudden unexpected peaks of traffic – ask them if they can guarantee your website will survive what's known in the trade as the slashdot effect

  • Monitor your website 24/7 and assign an IT manager with a pager/mobile which gets notified if the site goes down so they can react quickly.